Social and Health Care Management

FURTHERTHINKINGCONFERENCE23
healthy.digital.personal.social.

Thursday, October 12, 2023

Opening lecture

Prof. Dr. Ziad Mahayni

"Tomorrow has never been as exciting as it is today.
The digital revolution and the future of mankind"

Followed by further discussion in the working groups:

Be there! Weiterdenkertagung
THE platform for networking and further thinking in the social and health care sector.

P R O G R A M M

8:30 Arrival, networking snacks, thinking ahead

9:00 a.m. Welcome by Rector Professor Dr.- Ing. Thomas Spägele

9:15 a.m. Greeting by Minister Manne Lucha MdL

10:00 am Lecture by Prof. Dr. Ziad Mahayni
"Tomorrow has never been as exciting as it is today -.
the digital revolution and the future of mankind".

11:15 a.m. Working groups Further thinking I and Further thinking II

13:15 Lunch

14:00 Working Groups Rethinking III and Rethinking IV

16:00 Coffee Farewell - Business Card Memory - Thinking ahead

The working groups

Thinking ahead I:
Digital Leadership - Leading employees in the digital age
Epple, Benjamin (M.A.), HR Business Partner, telent GmbH

The digital transformation within organizations is more than just a technical change, it is a fundamental change in working
working culture and thus also of leadership culture. This goes hand in hand with changing demands on managers.
What does this mean in concrete terms for employee management and how much of it is really digital?

Thinking ahead II:
Electronic patient record (ePA) and digital tools - opportunities for better care for people.
Forcher, Tobias; Head of Operations, AOK - My Life

The ePA and digital tools will make a valuable contribution to improving medical care for patients and medical research.
medical research. Can this also help to counteract the shortage of doctors in rural areas?
rural areas due to the shortage of doctors?

Thinking ahead III:
Retention and reconnect management starts in-house. Factors of successful employee retention
Christoph Forderer, nursing station manager, Vorarlberger Landeskrankenhäuser,
Ruben Giesin, Head of Nursing Department, Center for Psychiatry South Württemberg (Master students Management in Social and Health Care)

A workshop with presentation of practical experiences, new life-world oriented approaches and findings from the
development of the ReConnect program.

Thinking ahead IV:
Digital care offers - requirements for professionals - added value for clients
Bernd Heggenberger and team, OWB - Education and Employment Promotion

Digital applications are also increasingly gaining ground in the social sector. They are mobile, quickly ready for use and
intuitive to use.
Can they also be used profitably in the day-to-day work and care of people with different needs?
need?
As an inclusive team, we want to answer this question using practical examples.

Be part of it! Weiterdenkertagung- THE platform for networking and further thinking in the social and health sector.

Organizer and venue 
Part-time Master's program "Management in the Social and Health Care Sector
Prof. Dr. Axel Olaf Kern, Perpetua Schmid (MBA)
Leibnizstraße 10, 88250 Weingarten, Building A, Room 316/317
msg@rwu.de;
www.rwu.de/weiterdenkertagung

Participation fee
Please transfer the contribution towards expenses of 30.-€ to the
Project account of the Weiterdenkertagung.
Baden-Württembergische Bank (Landesoberkasse Baden-Württemberg)
IBAN: DE02 6005 0101 7495 5301 02
project number 7446020201
reason for payment 1875240014014

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Review Weiterdenkertagung22

Photo gallery

Summary of results of Weiterdenken I: Success factors for the effective use of Purpose to attract and retain employees.

Make yourself strong

was invited to conduct a workshop on child poverty and digitalization at the Weiterdenkertagung 2022. Together with the interested participants, an exciting discussion could be held. The presentation by Angelika and Simon is available at: https://www.mach-dich-stark.net/weiterdenkertagung-2022/

Digital technologies dominate. They determine our everyday behavior and interaction. With the pandemic, this dominance has undeniably expanded and manifested itself. While the digitalization push enabled many to adapt to new demands, especially in the world of work, it exacerbated social exclusion for more than a few. We were made abundantly aware that digital technologies, in their programming, application and impact, mirror and further deepen existing social inequalities and power relations.

What is clear is that the pandemic did NOT affect everyone equally. In many ways, people in poverty situations were affected more than once and more severely. Looking at our topic, for example, the digital divide between those who use digital media on a daily basis and those who lack the material and personal prerequisites for digital participation has deepened. This is true in the case of digital access to education and leisure activities, as well as other framework conditions such as private spaces of retreat, especially for children and young people affected by poverty.
In the pandemic and during homeschooling, educational opportunities became further skewed. Digital opportunities played a key role in determining participation in class and the acquisition of learning content. While various measures have been taken by policymakers, they are not yet extensive enough.
Digitization in education urgently needs to be advanced in such a way that all young people can participate equally in the digitized learning worlds. The basic prerequisites are a reliable infrastructure and sufficient basic equipment, as well as the ability to use digital technologies competently on the part of all those involved, i.e., young people, but also their caregivers in the family, educational and leisure institutions.

From the perspective of "Make yourself strong", what is needed is:

• Compensation for disadvantages that have arisen and prevention of further negative consequences in connection with the pandemic.
• basic digital equipment for all, especially for children and families affected by poverty
• Nationwide, public and reliable Internet as part of the provision of public services
• Strengthening the digital competencies of children, but also of caregivers and caregivers.
• The development of a hybrid understanding of social space that enables participation for all.

Thinking ahead conference22

During the "Weiterdenkertagung" in July 2022 the
"Nine demands on the policy for successful digitization in the social economy".

These will be presented on

Friday, July 1, 2022 
in Building A, Room 316

commented by 
Mr. Minister for Social Affairs, Health and Integration

Manne Lucha MdL

In addition, we are looking forward to Tom Buschardt and his lecture

"Healthier living with anger fasting".

Afterwards you will discuss your current questions about health, the purpose of your company, the implementation of the telematics infrastructure and poverty in the working groups.

Choose a working group(WD I or WD II) in the morning and a working group(WD III or WD IV) in the afternoon and be there when the Weiterdenkertagung is once again THE platform for networking and further thinking of the social and health sector in Upper Swabia and beyond.

8:30 Arrival, networking snacks, making contacts

9:00 a.m. Welcome

9:15 amMinister Manne Lucha MdL 
Commenting on the 9 demands "Successful digitalization in the social and health sector".

10:00 a.m. Tom Buschardt
"Healthier living with anger fasting"

11:15 a.m. Further thinking WD I and WD II

13:15 Lunch

14:00 Further thinking WD III and WD IV

4:00 p.m. Coffee Farewell - Business Card Memory - Thinking ahead.

Thinkingahead I - How companies benefit from an overarching corporate purpose (Purpose). For strategy, customer relations and the recruitment and motivation of employees. (Arne Mack, Stefan Bohrmann, ebene c / consulting for brands and people)

Thinkingahead II - How digitization and poverty affect each other and what steps need to be taken to enable people to participate and contribute their skills (Simon Näckel, Caritas Competence Center for Social Policy, Angelika Eisenbeiß, Caritas Bodensee-Oberschwaben).

Thinking ahead III - How health as a megatrend also affects companies in the social and health sector in particular, in order to keep staff permanently efficient and must be reflected in management and work behavior. (Thomas Löffer, Moving People)

Thinking ahead IV - How companies in the social economy must organize themselves to ensure successful digitization in the face of the telematics infrastructure. (Thorsten Blocher, CGM Clinical Deutschland GmbH, Ulrich Lohmann, Proceed GmbH und Co.KG)

We look forward to you and your insights, perspectives, questions and comments in the working groups. Vote yourself into one working group each (WD I/WD II and WD III / WD IV) and join us on Friday, July 1, 2022 at the university!

Register at:

https://s2survey.net/Weiterdenkertagung21DieWorkshops/

Please transfer the participation fee of 30.- € (student rate: 10.- €) to the project account of the Weiterdenkertagung.
Baden-Württembergische Bank (Landesoberkasse Baden-Württemberg)
IBAN: DE02 6005 0101 7495 5301 02
project number 7446020201; reason for payment 181875240014014

THINKING AHEAD I - PURPOSE DRIVEN STRATEGY - ARNE MACK, STEFAN BOHRMANN (LEVEL C / CONSULTING FOR BRANDS AND PEOPLE)

Pure profit maximization was yesterday! How companies benefit from an overriding corporate purpose. For strategy, customer relations and the acquisition and motivation of employees. A creative workshop format with the brand and communication specialists from ebene c.

THINKING AHEAD II - CHILD POVERTY AND DIGITALIZATION. -Simon Näckel(MACH DICH STARK), Angelika Eisenbeiß (Caritas Bodensee-Oberschwaben)

Almost every 5th child in Baden-Württemberg is affected or threatened by poverty. Child and family poverty is a structural and complex problem that affects us all. Digitization and poverty also have a reciprocal influence on each other. We want to discuss with you how this is happening.

THINKING AHEAD III - THE "HEALTH" MEGATREND -THOMASLÖFFLER(MOVING PEOPLE)

"Health" as a universal value has become deeply anchored in our consciousness and has become an essential component of a high quality of life. Consequently, this megatrend is also shaping companies and their employees. In the future, only those companies will be able to maintain and retain their staff in the long term if this megatrend is firmly anchored in management and work behavior. The aim of the "Thinking ahead III" workshop is to identify the key success factors of the "health" megatrend for companies and thus also the prerequisites for a healthy working environment in the age of digitization, and to transfer them to operational practice using case studies.

THINKING AHEAD IV - "ORGANIZATIONAL PREREQUISITES FOR SUCCESSFUL DIGITIZATION OF A COMPANY IN THE SOCIAL ECONOMY USING THE EXAMPLE OF THE LEGALLY MANDATED TRANSITION TO THE TELEMATICS INFRASTRUCTURE" - THORSTEN BLOCHER(CGM CLINICAL DEUTSCHLAND GMBH) ULRICH LOHMANN(PROCEED GMBH & CO. KG)

You can expect a participatory event, guided by the following agenda

• 1 workshop on the initial situation and getting to know each other
• one impulse lecture per speaker on the topic
• with subsequent workshops in each case
• A final discussion on the topic

Target group: Employees and managers with responsibilities in the fields of organizational development, digital strategy development, quality assurance

Registration at:

https://s2survey.net/Weiterdenkertagung21DieWorkshops/

Weiterdenkertagung21 - Optimal.Social.Digital

with Vince Ebert

When does the time "after" and "an everyday life with Corona" begin?

Already since February we know that it will be Thursday, July 22, 2021!

After a long wait and a tough struggle with the incidence figures and the corona rules, we are looking forward to you joining us at our Weiterdenkertagung21 to experience the not unknown science cabaret artist Vince Ebert with his opening lecture on digitalization in the social and health economy and the core sentence "Big Data may influence our lives more and more, but humans are only predictable to a certain extent".

Afterwards, you will discuss how digitalization can succeed in the social economy, which future opportunities are opening up and which paths still need to be paved.

We look forward to Eva-Maria Armbruster (Executive Director - Diakonisches Werk der evangelischen Kirche in Württemberg e.V.), Frank Stefan (Chairman of the Board Diakonie Kork, Chairman of the Bundesverband ev. Behindertenhilfe), Sarah Theune (Executive Director - vediso - Verband für Digitalisierung in der Sozialwirtschaft e.V.) and to you!

So that we can experience all this live and in color at the congress center in Weingarten, we will be seated with loose AHA rule spacing and ask you for 3G - vaccinated, recovered, tested. This way, the Weiterdenkertagung of our part-time master program MSG will once again be a great success for all of us.

PROGRAM

9:30 Arrival, standing reception, networking appetizers.

10:00 Welcome

Rector Professor Dr.-Ing. Thomas Spägele

Dean Professor Dr. Jörg Wendorff

Dean of Studies Professor Dr. Axel Olaf Kern

10:20 a.m. Vince Ebert - "Big Dadaism - With common sense through digitalization".

11:15 Networking break

11:45 Discussion of your questions with

Eva-Maria Armbruster (Executive Director - Diakonisches Werk der evangelischen Kirche in Württemberg e.V.)
Frank Stefan (Chairman of the Board - Diakonie Kork)
Sarah Theune (Director - vediso - Association for Digitalization in the Social Economy)
Moderation: Professor Dr. Axel Olaf Kern

14:00 Closing coffee - creating contacts - thinking ahead

Picture gallery of the Weiterdenkertagung21

Please transfer the participation fee of 30.- € to the project account of the Weiterdenkertagung.
Baden-Württembergische Bank (Landesoberkasse Baden-Württemberg)
IBAN: DE02 6005 0101 7495 5301 02
project number 7446020201 ; reason for payment 181875240014014

The event will be continued on September 17, 2021 with workshops and further thinking sessions.

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Review - MSG Weiterdenkertagung20

The Weiterdenkertagung20 focused on the effects of digital transformation for the health and social economy. It became particularly clear that it means a transformation from systems to networks. In systems, the system elements, the participants, are defined. The participants are related to each other and are controlled as a whole within clear boundaries. In contrast, in networks there are neither roles nor functions. Networks are open and permeable. This means that new leadership models such as holocracy and sociocracy are emerging. New value chains are the result. At the same time, companies have to face organizational challenges in a rapidly changing environment. In this context, it is of utmost importance to recognize the technical changes and to set the right course in good time. The development of the telematics infrastructure (TI), which can be seen as the largest IT project in the world, is of essential importance. The launch of the TI represents a major step toward a forward-looking healthcare and social system. The digital networking of all players will bring about a significant improvement in client and patient care. Those responsible in companies in the social economy and the healthcare industry are challenged to find their way through this change.

In addition to the technical infrastructure, which on the one hand includes software solutions and on the other hand requires making the critical infrastructure crisis-proof, the companies and institutions in the social and health care sector must live a comprehensive customer orientation in the digitally transformed environment. This includes, in particular, understanding employees in the digital working world, taking their needs seriously in balancing private and professional requirements, and providing support. This also includes using digital tools as early as the recruitment phase, while at the same time presenting a consistent picture of the work experience in the company. Digital platforms for addressing potential employees must be used professionally. This side of personnel marketing reflects the social institution's understanding of its own customer orientation. In the course of it for marketing of social and health mechanisms in the context of the Weiterdenkertagung 20 in a seven-point memorandum one stated that services can be developed only together with the clients and customers, in order to be successful. Thus, recruitment efforts are also only successful if they capture the perspective of potential employees. Social and health care facilities must enable personal exchange, without barriers and at eye level. The target groups are also addressed on the Internet. Customer comments must be responded to promptly. It is particularly important to maintain internal communication with employees. Employees as well as customers should be convinced of the company's services as brand ambassadors and report to the outside world. In addition, close contact with all stakeholders is essential in the social and health care industry. Immediate and timely responses, which thanks to technological possibilities can be standardized and yet individualized at the same time, open up space and time for personal and individualized contact with clients and customers Empathy, experience and friendliness are the hallmarks of employees in companies in the social and health economy. They respond to the individual needs of clients and take pride in their work. Although the companies have to orient themselves predominantly to the reimbursement rates set by the payers, individual pricing takes place. The customer's willingness to pay is a key criterion here. In the social healthcare industry, even in a digital environment and with digital transformation, attention is paid to the quality of care to a high degree, so that customers feel quality and value even in the smallest detail and stakeholders perceive this in the same way.

Digital transformation means keeping an eye on the requirements and needs of all customers and employees and systematically taking them into account in the sense of value-oriented corporate management. How this can be achieved, which steps are necessary for this, and why digital solutions represent options for the further development of corporate culture will be highlighted at the Weiterdenkertagung 21.

After the opening lecture by Professor Dr. Andréa Belliger (Institute for Communication & Leadership IKF, Lucerne) on the topic "Digital Transformation. The social phenomenon beyond apps and smart algorithms", we enjoyed the following workshops:

Thinking ahead - Workshop I - You Telematics takes off.
Thorsten Blocher (CGM Compu Group Medical)

Thinkingahead - Workshop II - 10 ways to successfully scare away applicants - The worst mistakes in recruiting and how to avoid them. 
Martin Maas, Marcus Fischer (Time4Hires)

Thinking ahead - Workshop III - Staying human in the digital world of work.
Raimund Alker, MBA (Trelleborg), Ines Wotsch, (McKesson Europe AG)

Thinkingahead - Workshop IV - Success factors for customer orientation today and tomorrow.
Arne Mack, Stefan Bohrmann (ebene c)

To all speakers we say THANK YOU from the bottom of our hearts!

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Review of the WeiterdenkertagungPflege (17.10.2019):

Weiterdenkertagung - "What can we learn from the Buurtzorg model?"

Jos de Blok spoke at the packed Weiterdenkertagung about the "Buurtzorg" care concept he developed.

The rows were packed at this year's Weiterdenkertagung of the Master's program "Management in Social and Health Care" at RWU. One of the reasons for this was certainly the guest who came from Holland: Jos de Blok spoke about the "Buurtzorg" nursing concept he developed in 2007. Started as an outpatient care service with four care professionals, Buurtzorg now has over 10,000 employees and the concept is being adapted in numerous countries around the globe.

Despite this enormous expansion, one of the central guiding principles of this concept remains "Keep it small. Keep it simple." Employees are organized into largely self-organized and self-determined groups.

On the panel that followed, Jos de Blok was joined in the discussion by Nadine-Michèle Szepan from AOK Bundesverband, the managing director of Liebenau Lebenswert Alter gGmbH Dr. Alexander Lahl, the dean of the Faculty of Social Work, Health and Care Professor Dr. Wolfgang Wasel, and RWU student and ward manager at Oberschwabenklinik Mario Müller. The discussion was moderated by Professor Dr. Axel Olaf Kern

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