Profile
RWU’s public relations efforts help raise the university’s profile, communicate its achievements, and foster dialogue with the public, the media, and the university community. In doing so, we work closely with faculties, academic programs, central administrative units, and external partners.
Areas of Responsibility
PRESS
We are responsible for RWU’s press and media relations. This includes drafting and distributing press releases on topics related to teaching, research, knowledge transfer, and campus life. In addition, we serve as the central point of contact for journalists and assist them with research, interview requests, and background information. Our goal is to ensure transparent, reliable, and professional communication of the university’s activities.
WEBSITE / SOCIAL MEDIA
We manage and maintain the RWU website as the university’s central information and communication platform. This includes updating content, editing it, and continuously improving the website. In addition, we are responsible for RWU’s central social media channels and ensure consistent, target-audience-oriented, and dialogue-focused communication.
MARKETING
We handle marketing tasks in close collaboration with the faculties and degree programs. Together, we develop strategies for communicating about degree programs and the university, plan campaigns, and participate in numerous education and college fairs throughout the region.
CORPORATE DESIGN
A consistent visual identity is a central component of RWU’s brand identity. We oversee the further development, maintenance, and implementation of the university’s corporate design and advise university members on its application. The RWU Style Guide, the RWU logo, and templates—including those for presentations—are available for download on the QM portal.
The RWU Style Guide, the RWU logo, and a PowerPoint template are available to university members on the QM portal (Link to the PowerPoint template)
RWU SHOP
For our RWU Shop, we develop and design a wide range of merchandise for students, staff, and alumni. The products are available online to anyone interested and help boost the RWU’s visibility and brand recognition both on campus and beyond.
SCHOOL PARTNERSHIPS
We offer teachers and students a wide range of opportunities to learn about our university and our academic programs. Through school partnerships, information sessions, workshops, lecture visits, or customized programs, school classes gain practical insights into university life.
Programs for Schools
EVENTS
We plan, organize, and support university-wide events that foster exchange between the university, the business community, and society. A prime example isCareer Days—a three-day career fair featuring around 120 companies and institutions that offers students valuable contacts, insights, and perspectives for their career start.
Contact & People
General contact details
| pressestelle@rwu.de | |
| Postal address |
RWU Hochschule Ravensburg-Weingarten University of Applied Sciences Public Relations P.O. Box 30 22
88216 Weingarten Germany |
Management
Team
