Digital Business & Marketing Intelligence

Advice and information at any time

We professors at the Department of Digital Business are very committed and would be delighted to welcome you to the Master's study program. We have provided you with an excellent infrastructure (building, individual group rooms, generous IT equipment in the form of both hardware and software, etc.). Through the additional use of external lecturers at CIO or CDO level, you will get the necessary amount of pure digitalization from practice.

We will prepare you for your dream job in the diverse world of Digital Business!

Still have questions? Do you need more information?

Just send a short email to Prof. Friedl (friedl@rwu.de) . We look forward to hearing from you!

Typical asked question:

• What is the point of a Master's study program? Can I get a job that way?
• Is a Master's study program worthwhile (salary, position, etc.)?
• Why should I study the Master's study program in Weingarten?
• Is it possible to integrate a semester abroad into a Master's study program?
• Should I do my Master Degree at a later date, possibly part-time?
• What are the requirements for admission to the Master's study program?
• ...

LEADING THE DIGITAL CHANGE

Take on responsibility, develop leadership qualities and lead the digital change - these are the goals the graduates of the program "Digital Business & Marketing Intelligence" can achieve. 

The ongoing globalization increases costs and puts pressure on organizations, which is why talents are needed who understand digital strategies & business models and are able to put them into practice. Those can come into effect in any area of an organization: products and services, processes, IT, management, organizational structure, leadership, ethics and culture. Graduates are able to develop products and services themselves (focus: Digital Business) and also take the marketing of their developments into consideration (focus: Marketing Intelligence).

We teach our students fundamental knowledge in the fields of Digital Business, Marketing Intelligence and Management, as well as the appropriate key qualifications. Additionally, we address the societal impact of digitalization and all phases of the innovation- and knowledge-cycle.  

ONE PROGRAM - TWO POSSIBILITIES

Through the profiles "Digital Business Technology" and "Digital Marketing" a student can deepen their knowledge in either Digital Business or Marketing Intelligence individually. 

"Digital Business Technology" deals intensively with the technical realization of products and services. Via modules like "Development of Digital Products", "Software Engineering for Managers" or "Advanced Cloud Computing", the students can gain the skills to formulate technical requirements, to control the technical implementation and demonstrate knowledge of key technologies.

The profile "Digital Marketing" comprises the (digital) marketing of digital products and services. Profile-specific modules are "Advanced Digital Marketing", "Digital Branding" and "Customer Journey Intelligence & Conversionoptimization". Students will receive insight into the strategic alignment of an organization, the development of a digital branding strategy and they will learn how to make data-based decisions alongside the customer journey.

CHANGING THE WORLD DIGITALLY - EVEN IF YOU'RE NEW TO THE FIELD

As a consecutive continuation of the Bachelor's study programs in "Business Informatics" and "Internet & Online-Marketing", the Master's study program offers a balanced mix, based on the chosen profile, of marketing, traditional business administration and computer science. With a focus on Digital Business. At the same time, there is a special focus on practical orientation in all courses.

The organization of the on-campus courses during the lecture periods allows them to be held over three days.

By the way: With a non-informatic degree, an individual study plan with bridge courses or bridge semesters will be created for you.

EXCELLENT CAREER PROSPECTS

As a graduate, you are prepared to tackle and understand problems and challenges in the field of Digital Business & Marketing Intelligence. You will receive comprehensive knowledge for digital technologies and methods for the acquisition, analysis and process of data and you will be able to organize, critically judge and use data based on its use case (digital strategies, digital business models, digital processes, digital products & services and their marketing).

You will be capable to choose project requirements, technologies and methods. You will be able to reflect on the interdependencies of different areas and have a deep understanding of your own actions in the digital change. Furthermore, you will have the competences to take on responsibility in IT-projects and leadership in organizations within the digital change. 

The need for graduates will continue to grow and cannot be covered even as of now!

Digital Business Department

The Department of Digital Business comprises three Bachelor's and one Master's study program:

- Business Informatics

- Business Informatics PLUS Teaching Post

- Internet and Online Marketing

and the Master's study program Digital Business & Marketing Intelligence

To the Digital Business department