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Internet and Online-Marketing

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At a glance
Regular period
7 semesters
Degree
Bachelor of Science (B.Sc.)
Places
Winter:
45
Apply till 07/15

Dates

All events
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Why enrolling in the study program “Internet and Online-Marketing"?

The digitaliziation has brought a tremendous change to the field of marketing, while hardly any other industry is currently experiencing such rapid growth as the internet industry. At the same time, there are far too few skilled employees. The study program Internet and Online-Marketing fills this gap.

Designing user-friendly online stores and websites, planning and executing advertising campaigns on Instagram, Facebook and Google, recording and analyzing the behavior of internet users on websites or taking over corporate communications for companies. Graduates of this course of study will be able to master tasks like these. 

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Course content

Digital Marketeers need to have strong competences on the interfaces between business management and modern technologies. The content of the study program Internet and Online Marketing covers both to prepare the students for the challenges in the new era of digititalization. A theoretical foundation is laid in courses such as Online Marketing, which is then applied in practical courses such as Search Engine Marketing. A focus is laid on the business relations and business transactions between companies and consumers.

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Career opportunities

Unlike in established industries, there are no typical job profiles in the internet industry. On the contrary, there is great dynamism. The professions are not very standardized - but offer future-oriented development opportunities. Especially in industries that have direct contact with consumers. For example - in the retail, consumer goods, internet, publishing, telecommunications and advertising sectors.

Jobs can be found in the online editorial departments of publishing houses, in press relation and marketing departments or in social media teams of medium-sized and large companies.

Downloads

download Flyer Internet und Online-Marketing.pdf
Alle Infos zum Studiengang kompakt auf einen Blick.
Alle Infos zum Studiengang kompakt auf einen Blick.
pdf (5 MB)
download Modulhandbuch Internet und Online-Marketing B.Sc. für das WiSe24/25
Hier finden Sie detaillierte Informationen zu allen Vorlesungen im Studiengang
Hier finden Sie detaillierte Informationen zu allen Vorlesungen im Studiengang
pdf (312 kB)
download Aktuelle SPO Internet und Online-Marketing B.Sc.
noch attraktiver - mehr Online-Marketing, mehr Praxis, mehr Know-How - Fassung vom 6. Mai 2021
noch attraktiver - mehr Online-Marketing, mehr Praxis, mehr Know-How - Fassung vom 6. Mai 2021
pdf (71 kB)
download SPO für die Bachelorstudiengänge der RWU - Fassung vom 29. Juni 2023
Studien- und Prüfungsordnung für die Bachelorstudiengänge mit Allgemeinem Teil - Diese Änderungssatzung tritt zum WiSe 2023/24 in Kraft.
Studien- und Prüfungsordnung für die Bachelorstudiengänge mit Allgemeinem Teil - Diese Änderungssatzung tritt zum WiSe 2023/24 in Kraft.
pdf (1 MB)
download Aktuelle Zulassungs- und Auswahlsatzung der RWU für Bachelorstudiengänge - gültig ab WiSe24/25
Satzung der Hochschule Ravensburg-Weingarten über die Regelungen zum Hochschulzulassungs- und –auswahlverfahren für Bachelorstudiengänge vom 27. Juni 2024
Satzung der Hochschule Ravensburg-Weingarten über die Regelungen zum Hochschulzulassungs- und –auswahlverfahren für Bachelorstudiengänge vom 27. Juni 2024
pdf (244 kB)

Further information

Curriculum
Curriculum Preview

Download curriculum

Admission

The study programm Internet and Online-Marketing offers 45 first-year students a place to study once a year, starting in winter term.  
The application deadline for the winter semester is July 15th. The deadlines are cut-off dates, which means that your application documents must be received by this date in order to be considered. The lectures in the winter semester start at the beginning of October, while the exact date can be found in the menu item Dates.

 

Click here for online application

 

 

News
RWU Digitalisierungscafé 2023

Digitization café

"Full steam ahead towards digitalization"

The LAB4DTE digitization café in December focused on the Internet of Things and human-technology interaction. Georg Kästle, CIO and CDO of Vollmer Werke Maschinenfabrik GmbH, was a guest at RWU as an external speaker.

Prof. Höpken Best Paper Award ENTER23

Digital Business

Best Paper Award for Social Media Analyses in Tourism

Professor Dr. Wolfram Höpken and his students have developed a new approach to estimating tourist arrivals based on user-generated content. At the ENTER23 tourism conference in South Africa, this won the Best Paper Award.

Contact & People

General contact details

Opening hours by appointment
Phone
Email sekr-fdb@rwu.de
Web links
Room V110
On campus
Building V
Lazarettstr. 1
88250 Weingarten
Postal address RWU Hochschule Ravensburg-Weingarten
University of Applied Sciences
Internet and Online-Marketing
P.O. Box 30 22
88216 Weingarten
Germany

Dean of studies

Prof. Dr. Nils Middelberg

Social Media Marketing, Principles of Marketing, Cross Media Management, Customer Relationship Management
Dean of Studies and Student Advisor for the study programm Internet and Online-Marketing (Bachelor)
Middelberg, Nils

Secretary's Office

Petra Schlagenhauf

Secretary's Office of the Department of Digital Business, Internet and Online Marketing, Business Informatics (B.Sc.), Business Informatics PLUS Teaching Post
Petra Schlagenhauf

Professors

Prof. Dr.-Ing. Christoph Andriessens

Software engineering, web engineering, cloud computing, information security and secure systems, IT management and IT strategy
Information Security Officer
Christoph Andriessens

Prof. Dr. rer. pol. Jürgen Friedl

Business Informatics, Production & Logistics, Supply Chain Management, Internet of Things, Knowledge Management
Head of Study Program, Student Advisor and International Representative Digital Business (Master), Vice Dean of the Faculty of Electrical Engineering and Computer Science
Friedl, Jürgen

Prof. Dr.-Ing. Wolfram Höpken

Business Intelligence & Predictive Analytics, ICT systems in tourism
Head of IDW - Institute for Digital Change
Wolfram Höpken

Prof. Dr. Nils Middelberg

Social Media Marketing, Principles of Marketing, Cross Media Management, Customer Relationship Management
Dean of Studies and Student Advisor for the study programm Internet and Online-Marketing (Bachelor)
Middelberg, Nils

Prof. Dr. rer. pol. Heidi Reichle

Strategy & Controlling, Accounting & Reporting, Corporate and IT Law, Financial Management, Innovative Business Models, Marketing and International Economics.
Prorector for Didactics, Digitization and University Communication.
Heidi Reichle

Prof. Dr. Christian Lazar

Digital finance, CFO 4.0, controlling, corporate finance, corporate management
Head of Study Program, Student Advisor and Coordinator for International Affairs Business Informatics PLUS Teaching Post (Bachelor)
Prof. Dr. Christian Lazar

Prof. Dr. rer. nat. Bernd Michelberger

Data science, digital business, business processes, artificial intelligence, machine learning, project management
Head of Study Program, Student Advisor and Coordinator for International Affairs Business Informatics (Bachelor)
Professor Dr. Bernd Michelberger

Prof. Dr. rer. nat. Marius Hofmeister

Computer science, especially web development, cloud computing & graphical user interfaces
Internship Office Manager for Applied Computer Science, Media Design, Computer Science/Electrical Engineering PLUS Teaching Post
Marius Hofmeister

Prof. Dr. rer. nat. Michael Friedrich

Programming, software engineering, databases and networks
Head of the Business Informatics PLUS Internship Office, Quality Officer of the Faculty of Electrical Engineering and Computer Science
Prof. Dr. rer. nat. Michael Friedrich

Prof. Dr. rer. nat. Thomas Bayer

ERP Systems, Cloud Computing & Data Science
Library representative of the Faculty of Electrical Engineering and Computer Science
 Prof. Dr. Thomas Bayer

Prof. Dr. Bela Mutschler

Online marketing, search engine marketing, e-business
Dean of the Faculty of Electrical Engineering and Computer Science
Prof. Dr. Bela Mutschler

Employees & Staff

Moritz Haag M.Sc.

Scientific assistant in the digital business department
Member of the Staff Council
Moritz Haag

Dipl.-Ing. (FH) Ralf Warneck

Scientific assistant in the digital business department
Internet of Things IoT
Ralf Warneck

Head of Internship Office

Prof. Dr. rer. pol. Markus Josef Rager

Production planning & control, enterprise resource planning systems (ERP systems), Internet of Things and Internet economy
Head of Internship Office of Internet and Online-Marketing (Bachelor), Business Informatics (Bachelor)
Prof. Dr. rer. pol. Markus Rager

Student Examination Office

Monika Huber

Student Examinations Office Faculty of Electrical Engineering and Computer Science, Student Administration Office
Study programs IO, IP, WB, WP, EMM, IN, MM, MW/DBM
Monika Huber

Dean

Prof. Dr. Bela Mutschler

Online marketing, search engine marketing, e-business
Dean of the Faculty of Electrical Engineering and Computer Science
Prof. Dr. Bela Mutschler