At a glance
Why enrolling in the study program “Internet and Online-Marketing"?
The digitaliziation has brought a tremendous change to the field of marketing, while hardly any other industry is currently experiencing such rapid growth as the internet industry. At the same time, there are far too few skilled employees. The study program Internet and Online-Marketing fills this gap.
Designing user-friendly online stores and websites, planning and executing advertising campaigns on Instagram, Facebook and Google, recording and analyzing the behavior of internet users on websites or taking over corporate communications for companies. Graduates of this course of study will be able to master tasks like these.
Course content
Digital Marketeers need to have strong competences on the interfaces between business management and modern technologies. The content of the study program Internet and Online Marketing covers both to prepare the students for the challenges in the new era of digititalization. A theoretical foundation is laid in courses such as Online Marketing, which is then applied in practical courses such as Search Engine Marketing. A focus is laid on the business relations and business transactions between companies and consumers.
Career opportunities
Unlike in established industries, there are no typical job profiles in the internet industry. On the contrary, there is great dynamism. The professions are not very standardized - but offer future-oriented development opportunities. Especially in industries that have direct contact with consumers. For example - in the retail, consumer goods, internet, publishing, telecommunications and advertising sectors.
Jobs can be found in the online editorial departments of publishing houses, in press relation and marketing departments or in social media teams of medium-sized and large companies.
Karriere nach dem Studium: Inspiration von einer RWU-Alumna
Olivia Kibele kehrt ein Jahr nach ihrem Abschluss zurück an die RWU und erzählt, wie ihr Studium Internet und Online-Marketing sie fit für die Praxis gemacht hat. Von der Bachelorarbeit bei Ravensburger bis zur Gründung ihres eigenen KI- und Automatisierungs-Business – Olivia teilt ihre Erfahrungen, Tipps und Einblicke in die Berufswelt digitaler Marketing-Profis.
Praxisnah, inspirierend, direkt umsetzbar – genau das bietet das Studium an der RWU.
Jetzt anschauen und sehen, wie du selbst durchstarten kannst!
Zum vollständigen Video-Talk mit Olivia Kibele und Bela Mutschler auf YouTube
CHE Hochschulranking 2026
Top Bewertung von unseren Studierenden
Das CHE Hochschulranking ist der umfassendste Studiengangs-Vergleich im deutschsprachigen Raum und stützt sich vor allem auf die Bewertungen der Studierenden selbst.
Klarer Erfolg für Internet und Online-Marketing
Im Ranking 2026 hat der Studiengang Internet und Online-Marketing ein klares Votum erhalten: In 7 von 11 Kategorien liegen die Bewertungen über dem Durchschnitt aller Hochschulen.
Weitere Informationen und Hintergründe zum Ranking finden sich im Newsbeitrag.
Fachbereich Digital Business
Der Fachbereich Digital Business umfasst drei Bachelor- und einen Masterstudiengang:
Dates
All eventsPre-Math Course
Downloads
- Alle Infos zum Studiengang kompakt auf einen Blick.
- Hier finden Sie detaillierte Informationen zu allen Vorlesungen im Studiengang
- §50 der Studien- und Prüfungsordnung für die Bachelorstudiengänge - Fassung vom 6. Mai 2021
- Studien- und Prüfungsordnung für die Bachelorstudiengänge mit Allgemeinem Teil - Diese Änderungssatzung tritt zum WiSe 2023/24 in Kraft.
- Satzung der Hochschule Ravensburg-Weingarten über die Regelungen zum Hochschulzulassungs- und auswahlverfahren für Bachelorstudiengänge vom 26. März 2026
Weiterführende Links
Postgraduate courses
Digital Business & Marketing Intelligence
Admission
The study programm Internet and Online-Marketing offers 45 first-year students a place to study once a year, starting in winter term.
The application deadline for the winter semester is July 15th. The deadlines are cut-off dates, which means that your application documents must be received by this date in order to be considered. The lectures in the winter semester start at the beginning of October, while the exact date can be found in the menu item Dates.
Click here for online application
News
News related to this content
Internships in sports marketing
From RWU to the Bundesliga
From the Isar to the Weser: Xiao Xu completed two marketing internships at Bundesliga soccer clubs in quick succession.
Press release
Faculty of Electrical Engineering and Computer Science bids farewell to its 126 graduates
The Faculty of Electrical Engineering and Computer Science at RWU bid farewell to its graduates at a ceremony attended by numerous guests.
Faculty of Electrical Engineering and Computer Science
Degrees and awards
At the end of November, the Faculty of Electrical Engineering and Computer Science presented graduation certificates and prizes to a total of 119 graduates.
Digitization café
"Full steam ahead towards digitalization"
The LAB4DTE digitization café in December focused on the Internet of Things and human-technology interaction. Georg Kästle, CIO and CDO of Vollmer Werke Maschinenfabrik GmbH, was a guest at RWU as an external speaker.
Digital Business
Best Paper Award for Social Media Analyses in Tourism
Professor Dr. Wolfram Höpken and his students have developed a new approach to estimating tourist arrivals based on user-generated content. At the ENTER23 tourism conference in South Africa, this won the Best Paper Award.
Contact & People
General contact details
| Opening hours | by appointment |
|---|---|
| Phone | |
| sekr-fdb@rwu.de | |
| Web links | |
| Room | V110 |
| On campus |
Building V
Lazarettstr. 1
88250 Weingarten |
| Postal address |
RWU Hochschule Ravensburg-Weingarten University of Applied Sciences Internet and Online-Marketing P.O. Box 30 22
88216 Weingarten Germany |
Dean of studies
Secretary's Office
Professors
- Building V
- Room V 309
Employees & Staff
Head of Internship Office
Admission Office
Examination Office
Dean