At a glance
Dates
All eventsWhy enrolling in the study program “Internet and Online-Marketing"?
The digitaliziation has brought a tremendous change to the field of marketing, while hardly any other industry is currently experiencing such rapid growth as the internet industry. At the same time, there are far too few skilled employees. The study program Internet and Online-Marketing fills this gap.
Designing user-friendly online stores and websites, planning and executing advertising campaigns on Instagram, Facebook and Google, recording and analyzing the behavior of internet users on websites or taking over corporate communications for companies. Graduates of this course of study will be able to master tasks like these.
Course content
Digital Marketeers need to have strong competences on the interfaces between business management and modern technologies. The content of the study program Internet and Online Marketing covers both to prepare the students for the challenges in the new era of digititalization. A theoretical foundation is laid in courses such as Online Marketing, which is then applied in practical courses such as Search Engine Marketing. A focus is laid on the business relations and business transactions between companies and consumers.
Career opportunities
Unlike in established industries, there are no typical job profiles in the internet industry. On the contrary, there is great dynamism. The professions are not very standardized - but offer future-oriented development opportunities. Especially in industries that have direct contact with consumers. For example - in the retail, consumer goods, internet, publishing, telecommunications and advertising sectors.
Jobs can be found in the online editorial departments of publishing houses, in press relation and marketing departments or in social media teams of medium-sized and large companies.
Downloads
download
Flyer Internet und Online-Marketing.pdf
Alle Infos zum Studiengang kompakt auf einen Blick.
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Alle Infos zum Studiengang kompakt auf einen Blick.
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(5 MB)
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Modulhandbuch Internet und Online-Marketing B.Sc. für das WiSe24/25
Hier finden Sie detaillierte Informationen zu allen Vorlesungen im Studiengang
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Hier finden Sie detaillierte Informationen zu allen Vorlesungen im Studiengang
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(312 kB)
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Aktuelle SPO Internet und Online-Marketing B.Sc.
noch attraktiver - mehr Online-Marketing, mehr Praxis, mehr Know-How - Fassung vom 6. Mai 2021
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noch attraktiver - mehr Online-Marketing, mehr Praxis, mehr Know-How - Fassung vom 6. Mai 2021
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(71 kB)
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SPO für die Bachelorstudiengänge der RWU - Fassung vom 29. Juni 2023
Studien- und Prüfungsordnung für die Bachelorstudiengänge mit Allgemeinem Teil - Diese Änderungssatzung tritt zum WiSe 2023/24 in Kraft.
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Studien- und Prüfungsordnung für die Bachelorstudiengänge mit Allgemeinem Teil - Diese Änderungssatzung tritt zum WiSe 2023/24 in Kraft.
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(1 MB)
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Aktuelle Zulassungs- und Auswahlsatzung der RWU für Bachelorstudiengänge - gültig ab WiSe24/25
Satzung der Hochschule Ravensburg-Weingarten über die Regelungen zum Hochschulzulassungs- und –auswahlverfahren für Bachelorstudiengänge vom 27. Juni 2024
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Satzung der Hochschule Ravensburg-Weingarten über die Regelungen zum Hochschulzulassungs- und –auswahlverfahren für Bachelorstudiengänge vom 27. Juni 2024
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(244 kB)
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Further information
Admission
The study programm Internet and Online-Marketing offers 45 first-year students a place to study once a year, starting in winter term.
The application deadline for the winter semester is July 15th. The deadlines are cut-off dates, which means that your application documents must be received by this date in order to be considered. The lectures in the winter semester start at the beginning of October, while the exact date can be found in the menu item Dates.
Click here for online application
News
Digitization café
"Full steam ahead towards digitalization"
The LAB4DTE digitization café in December focused on the Internet of Things and human-technology interaction. Georg Kästle, CIO and CDO of Vollmer Werke Maschinenfabrik GmbH, was a guest at RWU as an external speaker.
Digital Business
Best Paper Award for Social Media Analyses in Tourism
Professor Dr. Wolfram Höpken and his students have developed a new approach to estimating tourist arrivals based on user-generated content. At the ENTER23 tourism conference in South Africa, this won the Best Paper Award.
Contact & People
General contact details
Opening hours | by appointment |
---|---|
Phone | |
sekr-fdb@rwu.de | |
Web links | |
Room | V110 |
On campus |
Building V
Lazarettstr. 1
88250 Weingarten |
Postal address |
RWU Hochschule Ravensburg-Weingarten University of Applied Sciences Internet and Online-Marketing P.O. Box 30 22
88216 Weingarten Germany |
Dean of studies
Prof. Dr. Nils Middelberg
Secretary's Office
Petra Schlagenhauf
Professors
Prof. Dr.-Ing. Christoph Andriessens
Prof. Dr. rer. pol. Jürgen Friedl
Prof. Dr.-Ing. Wolfram Höpken
Prof. Dr. Nils Middelberg
Prof. Dr. rer. pol. Heidi Reichle
Prof. Dr. Christian Lazar
Prof. Dr. rer. nat. Bernd Michelberger
Prof. Dr. rer. nat. Marius Hofmeister
Prof. Dr. rer. nat. Michael Friedrich
- Building V
- Room V 309