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Studierende Wirtschaft

Globalization and digitization are shaping the development of the world economy. What drives our economy? How can companies act in harmony with the environment? One thing is certain: Professions in business are booming.

At RWU, you can of course study Business Administration in the traditional way. However, business know-how can also be combined with the fields of technology or health. These interdisciplinary courses are then called Health Economics, Business Informatics or Industrial Engineering.

Student Wirtschaft
  • Testimonial Wirtschaft Schlangenhauf
    After my marketing apprenticeship, I didn't feel sufficiently prepared to enter professional life. That's why I decided to study Business Administration and Management at RWU, in order to deepen my previous knowledge, gain new insights and practical experience and develop personally.
  • Testimonial Wirtschaft Traub
    As an industrial engineer, I can not only satisfy my technical interest and inner tinkerer, I also have the know-how for the right costing, pricing and marketing.
  • Testimonial Wirtschaft Boguski
    In addition to Business Administration, I was also interested in health care, so I chose health economics. The special thing about it are the small groups, the proximity to the profs and the many external lecturers who give us insights into practice. This also gives us a good idea of what working life will be like later on.

Study Business at RWU

Below you can see the economics programs at RWU.

Studierende bei Gruppenarbeit.

Business administration and management

Faculty of Technology and Management

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Studierende bei Gruppenarbeit.

Health Economics

Faculty of Social Work, Health and Nursing

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Student am Laptop.

Internet and Online-Marketing

Faculty of Electrical Engineering and Computer Science

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Studentin schreibt an Flip Chart.

Business informatics

Faculty of Electrical Engineering and Computer Science

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Studentin hält Präsentation.

Business Informatics PLUS Teaching Post

Faculty of Electrical Engineering and Computer Science

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Planspiel TW RWU

Industrial Engineering (Technology Management)

Faculty of Technology and Management

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Studierende mit Buch.

Business Psychology

Faculty of Technology and Management

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Studentin Wirtschaft

Get a taste

At RWU, you have the opportunity to take a look at selected degree programs without any obligation and without any complications: The online taster program talent scanner is also on offer in the Department of Business and Economics:

Talentscanner Technology & Management

You will get an insight into the study programs Business Administration and Management (develop your own start-up with a business plan and pitch to a fictitious investor) and Industrial Engineering (learn basics from STEM fields paired with project-based practical applications, e.g. programming).

Advantages of the talent scanner

  • Flexible and practical insight into the desired course of study: Get to know the typical questions and working techniques.
  • Find out in which fields of activity you could work after graduation.
  • Test your study skills and competencies and get to know fellow students.
  • Complete a certificate.
  • Alternative admission procedure if your numerus clausus is not sufficient.
Wirtschaft Studentin Workshop

Career opportunities

Professions in business are booming, in all sectors, and despite crises. The economy is the driving force of our country. The fields of activity are diverse, the earning potential very good. Not only startups that bring a breath of fresh air but also companies with tradition can be modern and offer good as well as flexible working conditions.

The degree programs in the Department of Business and Economics are - like all at RWU - practical and career-oriented. A compulsory internship semester enables students to gain initial insights into everyday working life and at the same time establish contact with (supra-)regional companies. The Lake Constance-Upper Swabia region is one of the strongest economies in Europe.

business / management / marketing

Business economists are needed in very different areas in every company and can therefore work in just about any company, for example in the areas of

  • human resources or organization,
  • controlling,
  • financing,
  • quality management,
  • marketing.

Another field is the internet industry - hardly any other industry is currently experiencing such rapid growth and at the same time offers forward-looking development opportunities. You can work for example in

  • online editorial offices of publishing houses,
  • online press relations,
  • marketing departments and social media teams of medium-sized and large companies.

health economics

RWU's interdisciplinary degree programs offer further numerous opportunities with their specializations. For example, Health Economics: Health economists have excellent career prospects, because: Health care is the industry with the most jobs in Germany, ahead of the automotive industry. Possible employers are

  • hospitals,
  • health insurance companies,
  • rehabilitation facilities,
  • companies in the medical technology and pharmaceutical industry,
  • associations or ministries.

industrial engineering

Industrial engineers are the link between business administration and engineering: They optimize technical processes as well as productivity and profitability. These engineers work in areas such as:

  • project or quality management,
  • controlling,
  • technical purchasing,
  • (technical) sales, both nationally and internationally.

business informatics

IT is one of the most important areas of all - nothing works without it these days. Business informatics specialists deal with the planning, development and use of IT for a wide variety of organizations. Accordingly, they work in all sectors:

  • industry, commerce and the service sector,
  • education or health,
  • administration;
  • from management, organization, sales and marketing, development to consulting and training.


Another special feature are the so-called PLUS courses. The plus stands for "Plus Lehramt". In addition to technical subjects, these courses also teach didactic skills. The bachelor's degree enables you to enter professional life as an engineer. The subsequent master's degree qualifies you to teach at vocational schools. This possibility exists in the study program Business Informatics PLUS.

Dates for students

All events
11:00 12:00
Informative meeting

Information event on the Bachelor's degree program "Business Psychology"

Prof. Dr. Götz Walter, Franziska Müller, M. A.

Further information