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Bachelor Full-time / German
Faculty of Technology and Management

Business Administration and Management

Studierende bei Gruppenarbeit.
At a glance
Regular period
7 semesters, including 1 practical semester
Degree
Bachelor of Arts (B.A.)
Places
Winter:
60
Apply till 07/15
Summer:
30
Apply till 01/15
Requirements
Fachhochschulreife, subject-specific higher education entrance qualification or general higher education entrance qualification

Studying at the RWU

Studying is a special stage of life. It's good when it takes place in a place where you feel taken seriously and accepted. RWU offers you the ideal conditions to develop your potential. In a safe and calm environment, you will be accompanied and supported by RWU professors at all times as you take this step into professional life.
You will gain practical work experience during your studies and apply what you have learned directly. In short: you will study and work in one of the most beautiful, safest and, last but not least, one of the strongest economic regions in Europe.

Studierende bei Gruppenarbeit.

Sound knowledge & practical skills

Do you want a modern, practice-oriented business administration degree with plenty of freedom to hone your own professional profile?
You don't want to be just an anonymous number during your studies and appreciate personal support at eye level?
The Bachelor's degree course in Business Administration and Management offers you exactly that.

Studierende bei Gruppenarbeit.

Our benefits

  • Professionally oriented business administration courses in areas such as marketing, personnel management, accounting, finance and corporate management
  • Specializations such as business psychology as an individual focus
  • Study in small groups and new forms of teaching and learning
  • Practical relevance thanks to lecturers from companies and an integrated practical semester
  • 15 ECTS freely selectable subjects
  • Possibility of a semester abroad at one of our many partner universities

 

Eine Person am Laptop mit Datenvisualisierungen auf dem Bildschirm, im Hintergrund sind zwei Frauen im Gespräch.

Profession & prospects

A degree course with secure job and earning opportunities

Business economists are needed in every company in a wide variety of areas. With this degree course, you will also be equipped for the challenges of the future: Course content on digitalization, internationalization, supply chains, innovation, business start-ups and new work will set you apart from the crowd. An advanced Master's degree course, such as Business Administration and Entrepreneurship or International Business Management, gives you the opportunity to further specialize and sharpen your individual profile.

Dates

All events

Downloads

Further information

Postgraduate courses

Master
German

Advanced Business Management & Innovation

Faculty of Technology and Management
Master
English

International Business Management & Sustainability MBA

Faculty of Technology and Management
Curriculum
Curriculum Preview
Download curriculum

In the first study phase, the course teaches basic business knowledge and professional language skills in English. In addition, the students' methodological and social skills are trained.

The second study phase begins in the fourth semester. It deepens the basic knowledge by choosing two of five fields of study:

- Business Psychology
- Marketing and Sales
- human resources management
- Controlling and Accounting
- Supply Chain Management

The basics of international companies and the development of new business areas and innovations are also taught. Students gain their first practical experience during the practical semester, which is scheduled for the 5th semester. The practical semester serves to apply and deepen the knowledge and skills acquired during the theoretical studies by working on challenging business tasks. The Bachelor's thesis, which is typically written together with a company, concludes the course.

Admission

Application for the summer and winter semester

The Business Administration and Management program offers

  • 60 places in the winter semester
  • 30 places in the summer semester
  • July 15: Application deadline for the winter semester
  • January 15: Application deadline for the summer semester

These dates are cut-off deadlines, which means that your application documents must be received by this date in order to be considered for the allocation of study places.

Start of lectures

  • Beginning of October for the winter semester
  • Mid-March for the summer semester

You can find the exact date in the menu item Dates.

 

To the online application

 

Who gets a place?

Applicants with the best overall grades will be admitted. In the winter semester 2022/23 and summer semester 2023, all applicants were offered a place.

Selection procedure - how is the overall grade calculated?

At RWU, this degree program is subject to the admission and selection regulations for Bachelor's degree programs is applied and carried out on the basis of the application documents. The creation of a shortlist or ranking list is explained below: The applicant's position on a ranking list is determined from the application documents according to the following procedure: Calculation of a weighted overall grade according to the formula
[(average grade of the university entrance qualification)+(grades German, mathematics * 2 and continued modern foreign language)/4] / 2

If there are more applicants than places, 90 % of the places are allocated by the selection procedure (best overall grade) and 10 % of the places are allocated according to waiting time.

Improvement of the overall grade

This overall grade can be improved if one or more of the following qualifications are proven:

  • Completed vocational training in the commercial field or from the recognized professional groups according to the admission and selection regulations. Admission and selection regulations: 0,3
  • Professional experience in the training occupation of at least 1 year: 0.1. This bonus is limited to 0.3 for three professional years.

Extracurricular achievements, pract. Activities and recognized previous experience: 0.1 per qualification, max. 2 qualifications can be taken into account:

  • Federal Voluntary Service (min. 11 months)

Succession procedure

Prospective students often apply to several universities and degree programs. As a result, study places regularly become available again because an applicant decides to apply for a different course. These places that become available again are awarded in a succession procedure to those who did not get in first. Places are again allocated according to the ranking list, i.e. first to those with the best overall grade.

Further information on the application and allocation of study places can be found at the Admissions Office.

SEMESTER FEE

Every semester , all students are required to pay a semester fee upon enrolment or re-registration. All universities in Germany charge a similar amount.

Composition and amount of the fee

FEES FOR INTERNATIONAL STUDENTS AND FOR A SECOND DEGREE COURSE

Since the winter semester 2017/2018, Baden-Württemberg has had a tuition fee for international students (non-EU citizens) and a second degree course fee. This means that in some cases a tuition fee must be paid in addition to the semester fee.

Before enrolling, applicants from non-EU countries or applicants for a second degree course will receive a form to assess whether they are actually required to pay tuition fees.

The amounts and detailed information can be found under Finances.

News

News of this degree program

Back on Campus

From office clerk to consultant

Studying at RWU has helped Dietmar Seitz to develop personally and professionally. At "Back On Campus", the graduate met Prof. Dr. Barbara Niersbach, the supervisor of his Bachelor's thesis.

Faculty of Technology and Management

"We are proud of you!"

The Faculty of Technology and Management at RWU bid farewell to its graduates in a festive ceremony.

NEW PROFS

NEW PROFS: Episode 5 with Professor Dr. Dominic Herrmann

In the "NEUE PROFS" interview format, the new professors at RWU have their say. They provide information about their careers, interesting facts about their academic expertise and one or two private details.

Cooperation in teaching

Unique learning offer: practical experience in sales and marketing

Since the winter semester 2024/2025, Ravensburg-Weingarten University of Applied Sciences (RWU) has been offering the elective "Digital Marketing and Sales Excellence (DMSX)" within the Faculty of Technology and Management.

NEW PROFS

NEW PROFS: Episode 2 with Professor Dr. Josefine Denzin

In our interview format "NEUE PROFS", we introduce you to the new professors at RWU. In addition to information about their careers, you will also learn a lot about their academic expertise, their teaching approach and a few personal details.

Faculty of Technology and Management

Outstanding achievements honored

78 graduates successfully completed their studies at RWU last winter semester. These achievements have now been honored and celebrated at the graduation ceremony of the Faculty of Technology and Management.

Faculty of Technology and Management

"Go out and change this world!"

The Faculty of Technology and Management honored and bid farewell to its graduates in a festive setting.

In conversation with the Schwäbische Zeitung

"If you don't want to make a dent, you won't".

About digitization in Germany, generation Z and the role of vacuum cleaners

International Business Project

Students of the International Academy on a study trip in Budapest

On the initiative of Prof. Dr. Barbara Niersbach, a study week to Budapest was held for the first time in April 2023 as part of the International Academy.

Press release

RWU performs very well in university ranking

Business, Technology and Social Studies - this is how RWU describes its range of courses. In the Department of Business and Economics, several subjects are rated as very good in the current CHE university ranking.

Excursion

A visit to Albert Handtmann Metallgusswerk GmbH & Co. KG, Biberach

This semester again, students of business administration (Bachelor) and industrial engineering (Master) visited a manufacturing company from the region.

Business psychology perspective on personnel development at ZF

How does learning work in the company?

Felix Aurich, personnel developer at ZF Friedrichshafen AG, showed how challenging a change process can be for a company and its personnel in his guest lecture "Strategic Personnel Development @ZF - The E-Cademy Project".

Internationales

Die Welt ist dein Hörsaal! 


Im Studiengang Betriebswirtschaftslehre und Management sammelst du internationale Erfahrungen – im Ausland, auf Studienreisen oder direkt bei uns am Campus mit internationalen Dozierenden und Studierenden.

Entdecke hier unsere vier internationalen Bausteine:

  1. Auslandssemester
  2. Internationale Studienreise
  3. International Academy
  4. Sprachenzentrum CLIC



 

Auslandssemester - Einfach mal weg und die weite Welt sehen

Ein Semester im Ausland gehört für viele Studierende zu den prägendsten Erfahrungen ihres Studiums. Du studierst an einer Partnerhochschule, lernst neue Kulturen kennen und verbesserst dein Englisch – oder lernst sogar eine ganz neue Sprache. 

Also wie wäre zum Beispiel ein Auslandssemester in Finnland oder in den USA?

Erfahrungsberichte

Rovaniemi, bekannt als Heimat des Weihnachtsmanns, liegt am Polarkreis – eine Welt aus verschneiten Wäldern, Polarlichtern und ruhiger Natur. Leonie Riedmann, die Finnland bereits aus einem Urlaub kannte, wollte einmal einen richtigen Winter in Lappland erleben – und wurde nicht enttäuscht. Neben interessanten Kursen, die ihre Begeisterung fürs Studium neu entfachten, waren es vor allem die zwischenmenschlichen Kontakte, die sie prägten: täglicher Austausch mit finnischen Kommilitoninnen und Kommilitonen, ein persönlicher Buddy zur Orientierung und unvergessliche Ausflüge bis hin zu den Lofoten. Ihr Englisch hat sich verbessert, und vor allem die Offenheit der internationalen Community hat sie beeindruckt.

Für Marius Leonhard stand fest: Sein Auslandssemester sollte in die USA führen – auf der Suche nach dem „American College Life“, wie man es aus Filmen kennt. Die USU in Logan, Utah, bot ihm genau das: ein typisch amerikanisches Wohnheim, internationale Freundschaften, Partys, Barabende und sogar ein Wochenende auf einer Ranch in Wyoming. Der Aufenthalt bot auch die Gelegenheit, die USA als Ganzes kennenzulernen – Hawaii, San Francisco, Texas und die beeindruckenden Nationalsparks im Süden Utahs. Neben all diesen Erlebnissen erweiterte Marius seine betriebswirtschaftlichen Kenntnisse in spannenden Finance-Kursen, während er sich in einem multikulturellen Umfeld bewegte. Besonders schätzte er die Offenheit der amerikanischen Mitstudierenden – selbst religiöse Unterschiede mit der mormonisch geprägten Mehrheit vor Ort wurden mit gegenseitigem Respekt überbrückt.

... gibts hier.

Zusätzlich besteht bei uns an der RWU auch die Möglichkeit eine Summer School in einem anderen Land zu verbringen. Summer Schools sind kürzer Auslandsaufenthalte, in denen du in den Semesterferien im Sommer, ein anderes Land kennenlernen kannst und weiteres Wissen deinem BWL-Studium erwerben kannst.

Internationale Studienreise - Eine Woche Wirtschaft & Kultur erleben

Einmal im Jahr geht es für unsere Studierenden auf internationale Studienreise in ein europäisches Land.

Dort verbinden wir:

  • Austausch mit internationalen Hochschulen und Universitäten
  • Unternehmensbesuche
  • kulturelle Erlebnisse

So wird Wirtschaft live erlebbar – außerhalb des Hörsaals.

International Academy - BWL auf Englisch studieren

Mit der International Academy kannst du viele Wahlfächer auf Englisch belegen.

Das Besondere daran? 

  • internationale Lehrbeauftragte
  • globale Wirtschaftsthemen mit vielseitigen Perspektiven
  • Erwerb interkultureller Kompetenzen 


     

Das bedeutet: Du trainierst deine Business-English-Skills und arbeitest oft mit Studierenden aus verschiedenen Ländern zusammen.

 

Beispiel-Wahlfächer der International Academy

Du lernst, was die Schlüsseldimensionen von Kultur sind und was bei einer anderen Kultur zu beachten ist. Lerne kulturübergreifend zu kommunizieren und verstehe, warum emotionale Intelligenz hier eine entscheidende Rolle spielt.

Du setzt dich hier mit den Zusammenhängen von Marketing und Nachhaltigkeit auseinander. Unter anderem analysierst du die Rolle des Stakeholder-Managements und klärst die Frage wie man im Unternehmen bestimmten Interessengruppen gerecht wird. Auch nachhaltiges Konsumverhalten und wie dieses beeinflusst wird schaust du dir an. 

Verstehe die Erfahrungen und das Verhalten von Kunden aus psychologischer Perspektive. Du lernst wie Wahrnehmung entsteht, was Emotionen sind, was sie auslöst und wie Motivation entsteht – immer mit dem Fokus, bei den Kunden eine Kaufentscheidung herzustellen. 

Was macht eine erfolgreiche Führungskraft in einer so dynamischen Welt wie unserer eigentlich aus? Sie denken vor allem unternehmerisch und zeichnen sich durch eine bestimmte Verhaltensweise aus. Du lernst genau dieses Mindset kennen und dazu die notwendigen Strategien und Techniken, um ein Unternehmen erfolgreich zu machen. 

Dann klick hier.

Sprachenzentrum CLIC – Neue Sprachen lernen

Im CLIC Sprachenzentrum kannst du deine Sprachkenntnisse individuell ausbauen.

Möglichkeiten:

  • verschiedene Fremdsprachenkurse
  • interkulturelle Kurse

Hier triffst du Menschen aus der ganzen Welt – direkt auf dem Campus.

Du willst mehr darüber erfahren? Dann geht’s hier zu unserem CLIC

Image galleries

Photo galleries of this degree program

Contact & People

General contact details

Phone
Email betriebswirtschaftslehre@rwu.de
Room B 213
On campus
Building B
Leibnizstr. 12
88250 Weingarten
Postal address RWU Hochschule Ravensburg-Weingarten
University of Applied Sciences
Business Administration and Management
P.O. Box 30 22
88216 Weingarten
Germany

Secretariat

Secretariat Faculty of Technology and Management
Bachelor's degree programs "Business Administration and Management" (BM) and "Business Psychology" (PW); Master's degree program "Business Administration and Entrepreneurship" (BWU); Member of the Faculty Council

Student Advisory Service & Program Director

Finance, planning, controlling, management simulation and strategic management
Dean of Studies Business Administration and Management (Bachelor), Vice Dean of the Faculty of Technology and Management

Professors

Professor of Business Psychology
Business psychology, work & organizational psychology, leadership, people & culture, human resources, AI
Innovation and product management; digitalization; business development; basics of physics, mathematics
Dean of Studies Business Administration and Entrepreneurship
Materials management and logistics, global distribution networks, international procurement
Dean of the Faculty of Technology and Management
Mathematics and statistics
Business administration, controlling, financing, business mathematics
Marketing and sales management, digital transformation, market psychology, business development, market research
Founder and Director of the Insight Excellence Lab (IXL)
Controlling, sales controlling, advanced controlling with case studies, cost and performance accounting, financing, company valuation
B2B Marketing, Vertrieb, Key Account Management, Industrial Marketing, Strategic Marketing Management, Organzational Behavior
Prorektorin für Forschung, Internationales und Transfer
International Business Administration, Entrepreneurship, Mergers & Acquisitions
Production engineering and optimization, technology management
Dean of Studies in the Dean's Office Technology and Management; Dean of Studies Technology Management and Optimization (Master)
Business mathematics, business informatics, statistics, supply chain planning
Business organization, mechatronics, process optimization, production engineering
General business administration, corporate management
Representative of the Faculty for Quality
Operational information systems, digitization
Business psychology, change management, research methods, applied statistics
Dean of Studies Business Psychology (Bachelor)
External accounting, accounting, accounting according to IFRS, balance sheet analysis, taxes, business law
Finance, planning, controlling, management simulation and strategic management
Dean of Studies Business Administration and Management (Bachelor), Vice Dean of the Faculty of Technology and Management

Admission Office

Admissions Office, Student Administration Office, Faculty of Technology and Management, Fee Management

Examination office

Student Examinations Office Faculty of Technology and Management, Student Administration Office
Study programs BM, PE, PT, PW

Practice office

Mathematics and statistics

Representative abroad

Marketing and sales management, digital transformation, market psychology, business development, market research
Founder and Director of the Insight Excellence Lab (IXL)

Deanery

Materials management and logistics, global distribution networks, international procurement
Dean of the Faculty of Technology and Management
Secretariat Faculty of Technology and Management
Dean's Office, Bachelor's degree programs "Physical Engineering" and "Mechatronics"