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Prof. Dr. Steffen Jäckle

Prof. Dr. Steffen Jäckle

Marketing and sales management, Digital transformation, Market psychology, Business development, Market research
Founder and Director of Insight Excellence Lab (IXL)
Faculty Technology and Management
Room B 220
On campus
Building B
Leibnizstr. 12
88250 Weingarten
Postal address RWU Hochschule Ravensburg-Weingarten
University of Applied Sciences
Prof. Dr. Steffen Jäckle
P.O. Box 30 22
88216 Weingarten

Dr. Steffen Jäckle is Professor of Marketing and Sales Excellence at RWU and Director of IXL.

Insight Excellence Lab

After studying business administration in Saarbrücken (Diplom-Kaufmann), he studied part-time at the University of St. Gallen (Global Executive MBA) and at the Rotman School of Management, University of Toronto (MBA) with further study visits to Buenos Aires, Hong Kong, Sao Paulo and Shanghai. He received his doctorate (Dr. rer.oec) from the Leipzig Graduate School of Management (HHL) and held management positions at Procter & Gamble from 1995 to 2001. In 2001, he joined the management of a medium-sized company. Today, he works as a lecturer, consultant, advisory board member, book author and keynote speaker.

His latest book - Digital Transformation Excellence, published by Springer Verlag - shows how organizations successfully manage digital transformation.

Digital Tranformation Excellence von Steffen Jäckle